viking79 wrote:The i3 certainly has features that add to the price, my point is only that they would get more buyers at a lower price point.
Lower price increases demand is a general fact of capitalism, but if the price doesn't cover the development, manufacturing, and sales costs, the manufacturer would eventually fail.
viking79 wrote:I think it is hard to find buyers willing to pay more for a compact hatch, even if it is carbon fiber and is made in a more sustainable way.
I doubt that BMW planned the i3 to be a high-volume seller if for no other reason that making a CFRP passenger compartment takes far more time than making a metal passenger compartment due to the CFRP curing time.
viking79 wrote:Maybe if they had made a compact sports coup or maybe a more mini SUV like the Mini Countryman they could have sold more.
A Mini and x3 EV will be sold soon and will undoubtedly sell in higher numbers due to their lower manufacturing costs. But these vehicles will be considerably heavier and less efficient unless BMW has made significant advances in drive train efficiencies.
viking79 wrote:I think it was cool they made the attempt, and doubly cool that it was sold in all states.
Not only in all states but in many countries. International i3 sales have been relatively good.
Munro and Associates disassembled an i3 and estimated BMW's manufacturing costs and break even sales numbers which have been exceeded already. What BMW learned about strong, lightweight CFRP construction techniques is being applied across all of its vehicle models.