First announced in June, the Park Lane i Store is the first BMW i branded store to open it’s doors. Located in London, the i Store opens it’s doors in time for the 2012 Summer Olympics.
The i Store’s showroom lets visitors experience visionary electric cars. Alongside the presentation of the BMW i3 Concept – with a new interior color and materials concept – the 360degree Electric mobility product (bicycle) are on display. There’s also a BMW i8 concept available for your viewing pleasure.