8 short videos have been released by BMW. The mini-series is collectively title “the Electronauts: And We’re Off”. The videos chronicle the lives of North America’s pioneering electric vehicle owners. The videos are on http://www.BMWActivatethefuture.com
The BMW Electronauts consist of 700 households who have leased the BMW ActiveE for a two year period from BMW. The BMW ActiveE is the first electric vehicle offered by BMW and is used as a test mule to gather data to be used in the development and release of the BMW i3 electric vehicle next year.
The BMW ActiveE was only available in the metropolitan markets of Los Angeles, San Diesgo, San Francisco, Sacramento, New York, Boston and Hartford.