With 2 small scale EV test project, the Mini E project that is now complete and the ongoing ActiveE program, BMW sees the global market changing. BMW believes that electric vehicles will become more popular as green initiatives are introduced around the world.
“We consider electric mobility a technology with the potential to achieve emission-free driving pleasure,” BMW CEO Norbert Reithofer said in a statement accompanying BMW’s third-quarter earnings.
Reithofer reaffirmed BMW’s commitment to electric vehicle technology. He talked about BMW’s use of recycled materials, offering end-of-life recycling on batteries and vehicles, and integrating renewable energy into its manufacturing process.
Projections from United Nations are gaining attention from automakers like BMW – that “megacities” are flourishing around the world. The UN sees the world’s population clustering into megacities with populations of more than 10 million. By 2015, there could be 35 cities at that size, totaling nearly 360 million people.
BMW has been taking the megacity concept quite seriously, starting in 2007 with its BMW MegaCity Project. The BMW i3 Electric Vehicle was born out of this initiative.
Is it likely we’ll see a new version of the BMW i3 at the upcoming LA Auto Show? Let us know your thoughts in the i3 forum