MKH wrote: ↑
Sun May 30, 2021 6:24 am
this would put the upgrade approaching $2 grand, a cost BMW isn't willing to absorb.
Bingo. BMW's 2014 Sales Department wrote a check that BMW's 2021 Accounting Department wants to withhold funds from. They absolutely *could* do this upgrade. They just choose not to because it would be expensive. This is how BMW's 2014 Legal Team justifies their pay.
Which is fine (I guess) but when we call up asking for an upgrade and they say "we can't!" it's a flat-out lie. The truth is BMW is saying "we don't want to!"
Until the negatives of not doing the upgrade outweigh the costs, they won't do it. If only the same kind of person who could sign off on a legal budget 7 years in advance of payout could look at the relatively small number of i3 owners who actually care about an upgrade and say, "hey, what do those NBT units actually cost when we buy them? Oh yeah, that's fine-- offer a free or heavily subsidized upgrade for some positive goodwill!"
I would actually even respect BMW more if they offered a "full-cost" upgrade path. I'm not sure I'd pay for it (sadly I might) but $2k would be easily enough to make it profitable, yet BMW says "nope, it is LITERALLY impossible! No one in the history of the entire world been able to upgrade: 1) a modem, 2) a computer and then 3) tell a database that there is a new IMEI to look for! That's three
things, it's impossible