Caution my friend:
https://jalopnik.com/oliver-zipse-offic ... 1836508479
Zipse has been with the BMW organization since 1991 when he joined as a trainee, and has graduated up through the ranks ever since. While it is nice to see BMW rewarding a life lived in service of the company, is the future of the company best left in the hands of a man who has known no other corporation or culture?
The carbon-fiber shell on an aluminum frame was a brilliant, 2014 solution to battery weight problem. Then BMW went back to steel bodies and unremarkable cars. Today, Tesla is eating their lunch and no one in BMW seems to recognize the threat. If you don't recognize the threat, it is hard to take effective action to defend against it.
I would add that Tesla management is mercurial with exceptional ability to change in a moments notice. The other EV makers, not so much. But Tesla acts rapidly in ways that the leave analysts dizzy. Also, BMW customers may be 'traditionalists' expecting the sound and fury of ICE engines.
It is entirely possible that BMW is unable to lead their existing customers into an electrified age. The multiple models may reflect customer intransigent that won't even consolidate on new models.