magnetic key fob holder

https://www.flickr.com/photos/61409654@N00/

the key fob holder is attached to the steering column with sticky suction cup.
the round part of holder (with infinity logo) contain magnets.
there is enough metal in the bmw key fob to attach to the magnet. the attachment is pretty strong.

the holder was designed to be used with cell phone. it comes with a metal plate that you can insert between cell phone and a cell phone case.

in the 4th picture, you can see I have another holder attached to the back of the center console (top right of picture). I use that one for my cell phone.

I constantly forget to grab the key fob when I exit the car. This way, I key where the key fob is at all times and I can grab it quickly when exiting the car.

I almost never take the fob out of my pocket during the course of a day.

Why would you even take it out of your pocket?

The standard cup holder insert is designed to hold the key fob if you don't want to keep it in your pocket.

Keep in mind, not all vehicles come with Comfort Access...thus, you really do need the fob out of your pocket to hit the lock/unlock buttons!