First customers

gaz26 said:

Whilst BMW has a lot of interest I think a high proportion of them won't consider signing an order until thy have road tested the car. Therefore I wonder if BMW might consider say a free spec upgrade for the first customers who buy off plan!!

Wishful thinking ??

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Parker said:

gaz26 said:

Whilst BMW has a lot of interest I think a high proportion of them won't consider signing an order until thy have road tested the car. Therefore I wonder if BMW might consider say a free spec upgrade for the first customers who buy off plan!!

Wishful thinking ??

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Whilst its a great idea I think the UK are doing the same as Belgium and each dealer is getting an early build car for a couple of days in August & Septemer so early build slot people will get a chance to try before they buy.

Another idea might be to offer a fully loaded car at a discounted price to the first 200 customers in each country so that any i3 that's seen in the first 3 -6 months looks the absolute best it can

I think that would be a good marketing ploy ......... Mercedes have done it with their "First Editions"

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gaz26 said:

Wishful thinking ??

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AndrewDebbie said:

gaz26 said:

Wishful thinking ??

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BMW doesn't usually give much of a discount on new models. There is the free navigation offer.

I was told "Probably November before we get a car for test drives."

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