gaz26 said:
Whilst BMW has a lot of interest I think a high proportion of them won't consider signing an order until thy have road tested the car. Therefore I wonder if BMW might consider say a free spec upgrade for the first customers who buy off plan!!
Wishful thinking ??
Whilst its a great idea I think the UK are doing the same as Belgium and each dealer is getting an early build car for a couple of days in August & Septemer so early build slot people will get a chance to try before they buy.
Another idea might be to offer a fully loaded car at a discounted price to the first 200 customers in each country so that any i3 that's seen in the first 3 -6 months looks the absolute best it can
I think that would be a good marketing ploy ......... Mercedes have done it with their "First Editions"